TELUS and Welch’s launch deal to boost food supply chain transparency

TELUS Agriculture & Consumer Goods and Welch’s have signed a 10-year partnership aimed at transforming regulatory compliance and supply chain transparency in the food industry.

The deal, described as a first-of-its-kind, leverages TELUS’s proprietary agricultural database and analytics to deliver automated compliance validation, custom rules management and real-time monitoring across Welch’s supply chain.

“At Welch’s, we’re focused on the future of food production and operational excellence,” said Steve LeMoine, chief information officer at Welch’s. “We’re proud to partner with TELUS to pioneer this innovative compliance solution for the food industry. As digital transformation accelerates, this infrastructure will enhance our ability to meet today’s regulatory standards and scale with confidence for tomorrow’s needs. Manual processes alone won’t cut it. Automated compliance validation is essential to boost productivity, increase resilience and ensure we stay ahead.”

TELUS, the North American provider behind the continent’s only manufacturer-indemnified label database, will phase in the platform across Welch’s network of more than 700 U.S. grape growers. The initiative aims to position both companies at the forefront of food security innovation.

“As food systems grow more complex, the need for transparency, traceability and trust has never been greater,” said John Jansen, vice-president, TELUS Agriculture & Consumer Goods. “This partnership with Welch’s reflects our commitment to helping the industry trace ingredients more accurately, ensure product quality and meet rising regulatory standards with confidence. It’s about building a stronger foundation for food systems that are trustworthy, resilient and ready for the future.”

With Welch’s products sold in over 40 countries, the companies say the platform sets a model for global food producers to enhance compliance and data-driven decision-making from soil to harvest.