During its Reshape conference in Seattle today (Nov. 12), Amazon announced several new artificial intelligence tools aimed at helping organizations simplify purchasing, uncover savings and make more efficient spending decisions through its Amazon Business platform.
The new features, including the Amazon Business Assistant, are powered by Amazon Bedrock, Amazon Web Services’ (AWS) managed service for building and scaling generative AI applications. Together, they mark what the company called the next phase in its “smart business buying journey.”
“For over a decade, we’ve redefined how organizations manage purchasing by delivering a faster, smarter, and more transparent buying experience,” said Shelley Salomon, vice-president of Amazon Business. “Amazon Business combines vast selection and competitive pricing with enterprise-grade tools—multi-user accounts, approval workflows, and deep analytics—to help companies manage business buying and operate more efficiently. Now, with new, AI-enhanced tools, we’re empowering organizations to reduce costs, make data-driven buying decisions, and get support when and where they need it.”
The new Amazon Business Assistant, now available to U.S. users at no extra cost, provides conversational support and personalized recommendations to help organizations optimize their accounts and identify cost-saving opportunities. It learns from user interactions and purchase history, offering insights that evolve over time. Amazon says the service will be available to Canadian customers next year.
In the coming weeks, Business Prime members in the U.S. will gain access to Savings Insights, an analytics feature that uses AI to identify cost-saving opportunities across purchasing patterns. A new Spend Anomaly Monitoring tool for Business Prime Enterprise plan administrators will also help detect irregular purchasing activity, such as excessive daily spending or attempts to bypass approval thresholds.
Amazon is also expanding AI’s reach into the industrial and energy sectors through a partnership between Amazon Business, AWS and Deloitte. Two new solutions, built on Deloitte’s IntelligentOps platform and powered by Amazon Bedrock and Amazon SageMaker, aim to help companies move from reactive problem-solving to proactive decision-making.
An AI-powered manufacturing solution, launching in early 2026, will forecast inventory disruptions before they occur and recommend actions such as reallocating inventory or expediting shipping. A second AI-driven utility asset management tool, also expected in early 2026, will help power utilities improve grid reliability through predictive modeling and geo-spatial analysis.
According to Amazon, these innovations “represent a significant leap in how industrial manufacturers and utility providers can operate more efficiently and reliably.”
Amazon Business, launched in 2015, has grown into a global platform with more than eight million organizational customers across 11 countries, including Canada. The company said it now drives over US$35 billion in annualized gross sales and serves 97 of the Fortune 100 companies.
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