Penske Logistics says it is implementing a new artificial intelligence platform from Augment after completing a six-month pilot, expanding its freight visibility and track-and-trace capabilities.
The company said the technology is designed to improve the speed, ease and visibility of freight information across the supply chain, with integration into leading transportation management systems. The platform is intended to provide operating teams with more timely shipment status updates for customers.
“We’re well underway with executing our AI strategy and our partnership with Augment is one of many AI-related and tech-enabled supply chain initiatives we are implementing to enhance the experience for our customers,” said Jeff Jackson, president of Penske Logistics. “AI at this scale is about giving customers more convenience, certainty and clarity in an increasingly complex and dynamic operating environment.”
In the initial phase, Penske will use Augment’s AI platform to validate the status of an estimated 600,000 loads. The company expects productivity gains of 30 to 40 per cent by reducing routine manual processes and improving follow-up workflows with carrier dispatchers. Penske said the efficiencies will apply across inbound freight, middle-mile transportation and final delivery.
Augment’s platform supplements Penske’s existing freight visibility tools by initiating outreach through calls, emails or text messages when shipment updates are not otherwise available. The system connects with carrier dispatchers through their preferred communication channels and adapts to individual escalation processes, while relying on human intervention for exceptions.
“We’re grateful for the trust Penske has placed in us and proud to partner with a team that understands the AI transformation in logistics is bigger than bolting on another tool—it’s an opportunity to rethink how work gets done,” said Harish Abbott, co-founder and CEO of Augment who previously co-founded Deliverr, which was acquired by Shopify. “That shift requires a logistics-native approach that works across the systems and channels teams already use, supports nuanced freight workflows end to end, and gets smarter as it learns how the business actually runs. By moving early, Penske is among those setting the pace for the next era of supply chain execution, and we’re excited to build that future together.”
Augment said its AI platform operates across the full order-to-cash lifecycle, supporting tasks including quoting, dispatch, tracking, appointment scheduling, document collection and billing. The company said the system is designed to reduce load touches, shorten cycle times and allow human operators to focus on higher-value work.
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