C.H. Robinson says its generative artificial intelligence (AI) tools have now handled more than three million shipping tasks, significantly cutting processing times and boosting supply chain efficiency for its 83,000 customers.
“That’s three million manual tasks our people didn’t have to do,” said Arun Rajan, chief strategy and innovation officer. “We’re at well over one million price quotes delivered by AI. In March, we hit one million orders processed by AI.”
The global logistics provider has developed proprietary AI agents that automate key shipment lifecycle steps such as quoting, order processing, truck capacity acquisition, appointment scheduling and load tracking.
“Price quotes for truckload shipments was a natural starting place for our generative AI tech, because we move more truckload freight than anyone in North America,” said Mark Albrecht, vice-president for artificial intelligence. “But we also do more less-than-truckload shipping than any 3PL.”
The company has seen at least a 30 per cent monthly increase in LTL quotes since integrating that functionality into its quoting AI agent. AI tools are also now helping 5,200 customers receive shipment confirmations in under 90 seconds, according to Albrecht.
New capabilities launched in early 2025 include AI-driven email processing of truck availability, a voice-enabled pilot for contacting carriers on missing status updates and a new tracking response model.
“Generative AI played a key role in the company’s 30 per cent productivity increase across 2023 and 2024,” Rajan said. “In 2025, we increasingly view generative AI as a growth lever and a critical element of our broader ecosystem of AI capabilities for customers, carriers and the company.”
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