Samsara has released its first global Safety Report, which claims that fleets using the company’s full suite of AI-powered safety tools see crash rates drop by roughly 75 per cent over 30 months, nearly double the reduction typically seen among its customer base.
The benchmarking analysis draws on anonymized data from more than 2,600 fleets across North America, the U.K., Western Europe and Mexico. It examines crash frequency, harsh driving events, speeding and mobile phone usage to measure how AI, real-time visibility and automated coaching influence road safety.
“The next chapter of road safety is fundamentally being written with AI,” said Johan Land, senior vice-president of product and engineering, safety & AI at Samsara. “These findings confirm that AI will be the most transformative technology we’ve seen for road safety—actively preventing crashes at scale. Dual-facing cameras give fleets full visibility into what’s happening inside and outside the cab, and when that intelligence is paired with real-time alerts and automated coaching, the results are extraordinary.”
Samsara says fleets see improvements quickly. Within six months of adopting the platform, harsh events dropped 48 per cent and mobile phone usage fell 84 per cent. By month 30, reductions reached 69 and 96 per cent, respectively.
The report also highlights regional trends, with Canada emerging as the safest region studied. Canadian fleets recorded the lowest crash rates (nine per cent below the global average) and the lowest mobile usage (80 per cent below the global average), which the report links to strict enforcement and high penalties. However, Canada showed the highest rate of speeding, at 38 per cent above the global average, likely tied to rural road networks and long travel distances.
Globally, fleets using Samsara’s complete AI suite — dual-facing dash cams, automated in-cab alerts and AI driver coaching — achieved the strongest results, including a 73 per cent crash-rate reduction among fleets with 175 or more vehicles. Dual-facing dash cams were found to be more than twice as effective as front-facing cameras alone.
Samsara now processes more than 20 trillion data points annually from vehicles, equipment and worksites. The full Safety Report, including methodology and case studies from Canadian fleets such as Caron Transportation Systems, TEAMS Transport and Sterling Crane Canada, is available from the company.
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