Inside Logistics

German smart glasses maker sets sights on North America

Picavi, a pick-by-vision solution for picking operations in intralogistics, launched its US subsidiary


March 20, 2019
by

Carsten Picavi

CHICAGO – Picavi launched its subsidiary in the USA in February.

Carsten Funke, chief sales officer and partner at Picavi, has taken over the CEO position of Picavi U.S. Inc., which is based in Chicago, Illinois.

The U.S. opening was prompted in part by a well-known customer in the third-party logistics provider sector agreeing to expand its usage of smart glasses at the beginning of 2019.

Picavi was founded in 2013 and has been offering its pick-by-vision solution to the warehouse sector as a marketable product since 2015. Numerous, large-scale corporations with international operations from a wide variety of sectors already make use of Picavi products in their daily business.

An extensive network of service, integration, technology and sales partners supports the work of the company’s 30 employees. The firm has its headquarters in Herzogenrath in the Aachen urban region of Germany.

“The founding of Picavi U.S. Inc. aims to boost the internationalization of our business development…Direct access to markets should not be underestimated and this will help us market our product and process innovations even more effectively in the future,” said  Funke.

He adds, “This will also enable us to make our smart glasses available to customers and partners in the USA and adapt them to the specific warehouse and IT environment. As a result, we’ll be able to live up to our claim of being a full-service provider for our customers to an even greater degree.”

“In the long term, we want Picavi to become the synonym for picking with smart glasses in intralogistics, just as we’ve already managed to do in our home market in Germany,”  Funke continue.

“As the prime partner of the X.Company, previous known as Google X and manufacturer of Google Glass, in the field of logistics, we are a preferred user of the latest model of the Glass Enterprise Edition. Therefore we are always be able to offer our customers the best hardware together with the most productive IT solution for everyday warehousing use.”

Picavi will share its North American debut at ProMat in April.