Geek+ establishes North American robotics beachhead

by Inside Logistics Online Staff

SAN DIEGO, California – Geek+, a global provider of robotics technologies for logistics has launched operations in the Americas with a new office in San Diego, California.

In just five years, Geek+ has become the largest logistics robotics solutions provider globally, with over 200 projects, delivering 10,000 robots worldwide. With headquarters in Beijing, the company has more than 800 employees including 400 R&D engineers in offices across China, Hong Kong, Singapore, Japan, Germany and the UK.

As COO for the Americas, Mark Messina will drive operations in the U.S. and across the continent. Messina brings over two decades of experience in operations and engineering, including leadership roles in robotics automation with Mattel, as director of robotics and automation, and Amazon where he was director of mechanical engineering for the Kiva/Amazon Robotics AGV platform.

As business development and partnership director for the Americas, Rick DeFiesta will drive sales and customer relations. Rick has worked for some of the largest material handling companies in North America such as Honeywell, Daifuku Wynright and Siemens Dematic, managing sales as well as implementing large automated systems on the customer side.

Kevin Guo, formerly head of service at Geek+, leads the Americas team as general manager. Kevin joined the company after over a decade with ABB in various senior service, project and sales roles across China and Europe.