Inside Logistics

New warehouse automation player sets up shop in Atlanta

GreyOrange designs, manufactures and deploys robotics systems for automation in warehouses, distribution and fulfillment centres


August 29, 2018
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greyorange ATLANTA – GreyOrange, a Singapore-based provider of AI-powered robotics systems for flexible automation in distribution and fulfillment centres, is establishing its U.S. headquarters in Atlanta, Georgia.

In its first client site in the U.S., GreyOrange will deploy 740 robots in Atlanta and create several thousand jobs across this and other initial client sites. The company has also started setting up its local manufacturing facility in the U.S. which will be completed in 2019. In the next three years, the facility plans to manufacture and deploy an additional 20,000 robots in the U.S.

GreyOrange is also opening a research and development (R&D) centre in Boston, Massachusetts, to further expand its technology development capability and propel innovation in robotics logistics. GreyOrange plans to build a team of more than 60 engineers for R&D in AI, human-machine interface (HMI), machine vision and data intelligence, adding to the current global team of 250 R&D engineers.

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Chris Barber

With the robotics segment of the materials handling equipment market expected to reach over $20 billion by 2024, the U.S. is ripe for robotics innovation. To drive GreyOrange’s rapid growth in this market, GreyOrange recently hired Chris Barber to lead as regional CEO, North America. Barber joins from Honeywell Intelligrated where he served as vice-president, southern operations. He was a key member of the senior management of Intelligrated, a leader in supply chain and warehouse automation solutions before its acquisition by Honeywell in 2016. In his new role, Barber will oversee GreyOrange’s expansion starting with the U.S.

“Having built my career in the industry, I see a massive opportunity in the U.S. to make robots widespread in the workplace; to increase worker safety and allow humans to do more meaningful work with support from their robot companions,” said Barber.

“I’m excited to join GreyOrange to fuel the robotic revolution in the supply chain industry.”

With the Butler, an autonomous robot that uses goods-to-person technology for inventory storage, replenishment and order picking, and the Butler PickPal, an automated picking system that can pick, process, consolidate and prepare orders, these intelligent robots work in tandem with employees to create a seamless warehouse experience.

The portfolio of GreyOrange solutions is powered by GreyMatter, the software platform that uses AI algorithms and machine learning to optimize path planning, maximize storage, streamline zoning, improve space utilization and accelerate order fulfillment.

Founded in 2011, GreyOrange currently has offices in Singapore, India, Japan, Germany, and the U.S.