U.S. brands dominate global logistics rankings, report shows

U.S. companies continue to lead the global logistics sector, accounting for half of the Top 10 spots, while one Canadian company ranks in the Logistics 25 2025 report from consultancy Brand Finance.

The combined value of the world’s Top 25 logistics brands stands at US$168 billion this year, a four per cent decline from 2024. The drop reflects lower revenues among major courier companies facing competition from local players, as well as weaker freight revenues tied to cooling commodity prices.

UPS retained its title as the world’s most valuable logistics brand for the 11th consecutive year, despite its value slipping six per cent to US$32.6 billion. FedEx stayed in second place, down 20 per cent to US$22.9 billion.

Japan’s JR moved into third place, rising 11 per cent to US$13.3 billion, overtaking Germany’s DHL, which fell eight per cent to US$11.2 billion.

China’s JINGDONG Logistics was named the strongest brand in the sector, while SF Express ranked second in brand strength. Hyundai Glovis posted the fastest growth, climbing 81 per cent to US$3 billion. DP World debuted in the rankings with a 39 per cent jump to US$3.4 billion.

Canadian National Railway placed sixth in the Strongest Logistics Brands for 2025.

“Logistics brands are rapidly evolving to meet new demands across global supply chains,” said Alex Haigh, managing director Asia Pacific at Brand Finance. “While U.S. brands continue to dominate in scale and recognition, challengers from Asia and the Middle East such as JINGDONG Logistics, SF Express, Hyundai Glovis and DP World are rising fast through innovation, sustainability and digital leadership.”