Inside Logistics

CP brings back beaver

Revitalized logo brought back in time for Canada's 150th


February 24, 2017
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The logo combines two elements: the bold and modern red ‘CP’ logo mark that has been in use since 2012, and the striking gold heritage shield that features the beaver, Canada’s official symbol for sovereignty. (CNW Group/Canadian Pacific)

CALGARY, Feb. 21, 2017 /CNW/ – Canadian Pacific is bringing back its beaver logo.

“I am excited to say that ‘the beaver is back,'” said Keith Creel, CP president and CEO. “Thanks to a lot of hard work in the last few years, we have taken our rightful place as an industry leader and the time is right to re-connect with our past by bringing back this iconic symbol for Canada, and for CP.”

The logo combines two elements: the bold and modern red ‘CP’ logo mark that has been in use since 2012, and the striking gold heritage shield that features the beaver, Canada’s official symbol for sovereignty. The ‘CP’ logo mark, with its clean and crisp design will continue to be used.

“The people that work and have worked for this company and their families have a level of pride, commitment and professionalism for this company that is unrivaled,” Creel said. “I am extremely proud and honoured to work alongside each and every one of these railroaders as we move toward our bright future.”

The new logo renews Canadians’ and employees’ sense of pride in the company that connected a nation, and that connected a nation with the rest of the world. The beaver and the maple leaf are Canada’s national symbols, and justifiably, represent CP’s leading position in Canada’s past, present and future.

With 2017 marking the year Canada turns 150, there is no better time to bring the beaver back.

“2017 is an exciting year for Canada and for CP as we re-connect with our past and continue to build for the future,” Creel said. “I join our employees across the network in enthusiastically welcoming back the beaver, a symbol our company first adopted in 1886 as the first transcontinental trains began service to the west from Montreal and Toronto.”

“We take pride in our past and look to the future with the same boldness, ambition and innovation that drove the creation of the railway in the first place,” Creel said.

Click here to read more about the history of CP’s corporate symbol.