Frommelt becomes Rite-Hite

by MM&D Online Staff

Milwaukee, Wisconsin—Rite-Hite Holding Corporation is pleased to announce that its line of loading dock seal and shelter products previously branded as Frommelt products, will now be branded under the Rite-Hite name. Frommelt Products Corporation—which has been a part of the Rite-Hite family since 1991—will now be known as Rite-Hite Environmental Enclosures Corporation, and will continue to deliver the highest level of innovation and quality in loading dock enclosures under the new brand name.

“Frommelt has been recognized for its industry-leading quality and innovation for over 60 years,” said Mary Blaser, director of marketing for Rite-Hite Environmental Enclosures. “That tradition of excellence will continue to flourish under the Rite-Hite name.”

Moving forward, customers can expect to see the highly recognized, diamond-shaped Frommelt logo updated to reflect the Rite-Hite name. Products and models will remain unchanged in terms of quality, design and the manufacturing process. The dock seals and shelters and other loading dock environmental control products will continue to be distributed through Rite-Hite’s global network of exclusive representatives.

The company plans to transition all Frommelt branded products to the Rite-Hite brand by the end of 2014.