BEIJING, China—China-based online retailer LightInTheBox Holding Co, Ltd opened its first self-operating North American fulfillment centre in Reno, Nevada on January 28, 2015. Located adjacent to Reno-Tahoe International Airport, the facility will provide fulfillment and return services for orders across the US and North America.
LightInTheBox started the North American Fulfillment Center project late 2014 in collaboration with the Company’s technical team in Seattle, which helped with the preliminary site selection and renovation, and currently providing full dimension of technical and operational support on the Company’s global order processing and inventory management.
This effort is part of the company’s strategy of establishing leadership in global e-commerce fulfillment and logistics planning. The company opened its self-operating European fulfillment centre in early 2014.
Alan Guo, chairman and CEO of LightInTheBox, commented, “Last year we were very glad to see significant increase of customer satisfaction with the addition of our European fulfillment centre. After months of hard work, we were excited to deliver the very first package from our first self-operating global fulfillment centre in North America on January 28th.”
“The facility will be increasingly responsible for shipping and return services in the United States, and more broadly, it represents the execution of an important component of our strategy of providing localized services globally, in order to improve logistical efficiency and enhance customer satisfaction.”