Inside Logistics

OHL and Birchbox collaborate on fulfillment centre

Cosmetics e-tailer supporting expansion


April 29, 2014
by MM&D Online Staff

NASHVILLE, Tennessee—Third-party logistics provider OHL has begun fulfillment operations and small parcel management for Birchbox, a beauty e-commerce company, from a new fulfillment centre located in Mount Juliet, Tennessee. The new facility is intended to provide a more centralized location and faster transit times for Birchbox customers across the United States.

Since 2010, Birchbox has grown from 600 subscribers to 800,000 subscribers. This year will mark the fourth anniversary for Birchbox, and they are celebrating it with an entrance into brick and mortar with a store set to open in New York City.

“As we continue to look ahead to the future, we needed a fulfillment solution that would make our end-user paramount while being able to meet our growth in the future. Part of the reason we chose OHL was their ability to grow with us, as well as their customer-centric approach to fulfillment,” stated Matt Hertz, Director of Logistics for Birchbox.

OHL operates more than 130 value-added distribution centres, offers comprehensive transportation management services, employs nearly 7,000, and has offices worldwide. It serves a wide range of business sectors from specialty retail to manufacturing, and specializes in the healthcare, apparel, electronics, printing, food and beverage, and consumer packaged goods industries.