GREENVILLE, North Carolina—Yale Materials Handling Corporation has opened an Experience Center in Charlotte, N.C. The high-tech facility offers a location for customers, dealers and employees to learn more about Yale’s history, industry leadership and solutions while firsthand experiencing Yale lift trucks in action.
“Our Experience Center reflects Yale’s deep application-specific expertise,” says Jay Costello, director of training at Yale. “It provides powerful tools to help customers experience Yale’s creative solutions and partnerships to optimize their operations, built around their terms.”
The Experience Center includes an Applications Showcase area representing a warehouse with common solution interfaces. As guests journey through this area, they will experience efficient operations achieved by matching the right truck to the application, calculating appropriate aisle widths, maximizing floor space with advanced storage techniques and calculating the cost per square foot for the right system.
There is also a mini-museum, the Heritage Gallery, that allows visitors to explore the history of the Yale brand, its solutions, global reach and dedicated dealer network.
As visitors enter the Heritage Gallery, they are welcomed by holograms of the company’s senior leaders, which provide high level overviews of the company and what makes it unique.
In addition, the Experience Center features multiple training rooms where employees, dealers and customers have access to numerous learning tools as well as extensive lift truck and industry knowledge.