MISSISSAUGA, Ont. – Canadians are 56 percent more likely to shop online this holiday season than they were five years ago, recent research suggests.
Time saving (62 percent), better stock and selection (59 percent), and the ability to shop in peace without interaction with others (35 percent) were identified as the top three reasons for shopping online instead of in-store.
The survey also looked at where people shop online, with 16 percent admitting they shop online while visiting in-laws to pass the time.
However, with a rise in online shopping people also worry about package theft. Of those surveyed, 68 percent were concerned about the threat of package theft, and 29 percent have experienced package theft in the past.
The survey also indicates that Canadians are doing their best to surprise their loved ones with 32 percent of Gen Zs reporting having hidden a package from their parents. When looking at other generations, 22 percent of millennials admit to having hidden a package from a partner or spouse – surpassing the national average of 14 percent.
“As online shopping increases in popularity, one of the greatest opportunities in front of the transportation and logistics industry both locally and globally is successfully managing the growth of e-commerce to ensure the safe and timely delivery of packages this holiday season,” said Lisa Lisson, president of FedEx Express Canada which sponsored the research.
These findings come from the 2019 FedEx Holiday Shopping Survey, a poll conducted by The Logit Group on behalf of FedEx Express Canada, a subsidiary of FedEx Corp, which explored the motivators, behaviours and trends surrounding holiday shopping this season.