Inside Logistics

Home beer delivery in one hour

How Ontario's Cowbell Brewing will achieve the goal of keeping parties going


June 26, 2019
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ParcelPal technology will help keep Cowbell shindigs going. (Cowbell photo)

VANCOUVER – ParcelPal Technology Inc. has formed a strategic partnership with Ontario-based craft brewery Cowbell Brewing Co.

Cowbell is the first Ontario customer for ParcelPal, as it plans a national rollout. Customers will be able to purchase product, track their purchase in real time and have their product delivered to any location they specify in under an hour.

Cowbell, in Blyth, Ontario, employs over 170 people and is designed to have a positive local community impact and contribute to regional tourism opportunities. Cowbell is an environmentally responsible company, with a closed-loop brewing system and plans to become North America’s first carbon neutral brewery.

Cowbell brands are currently available across Ontario through the LCBO, The Beer Store, grocery stores, restaurants, and pubs.

In collaboration with ParcelPal, Cowbell and MADD Canada are confident that this program will not only enable consumers unfettered access to alcoholic beverages in a safe and timely manner but will furthermore assist in keeping impaired drivers off the roads by removing their need to drive to or from liquor stores for supplies.

“We are thrilled to be working with Cowbell on this vertical for our future expansion into Ontario,” said ParcelPal president and CEO Kelly Abbott.

“They have a very well recognized and established brand across the province. Using ParcelPal as an online ordering platform will help Cowbell increase inventory turnover and create an alternative sales channel. Customers will now be able to enjoy Cowbell product offerings without leaving the comfort of their homes.”