Rising demand resolved for bread maker

by Inside Logistics Online Staff
Rising demand left bread maker unable to meet commitments. (Photo: Amarita, iStockphot.com)

Martin’s Famous Pastry Shoppe, Inc., a family owned and operated bread and roll manufacturer, has overcome some growing pains. Since the 1950s, the business has expanded from a home garage business into two commercial baking plants and continues to grow and flourish in areas of established distribution.

Martin’s was looking for a solution to resolve space issues and order fulfillment errors thanks to high seasonal demand.

“Our Chambersburg, Pennsylvania facility experiences a significant impact from the seasonality of hamburger and hot dog roll sales throughout the summer months,” said Steve Mitchell, engineering manager at Martin’s.

“As a result, we were struggling with space constraints in our warehouse, as well as risk of order fulfillment errors.”

They recently installed Westfalia’s warehouse automation technology at the facility. With Westfalia’s automated storage and retrieval system (AS/RS) and Savanna.NET Warehouse Execution System (WES), Martin’s has improved efficiency, accuracy, and traceability of finished goods.

Westfalia’s AS/RS stores pallets of reserve product in a rack structure six pallets deep, housing approximately 2,000 pallets. Two tandem (dual pallet) storage and retrieval machines (S/RMs), with independent movable cabs for safer and easier maintenance, store and retrieve pallets to and from the rack structure.

The AS/RS is integrated with Cimcorp’s MultiPick System, a fully automated, robotic material handling solution, picking system, and Westfalia’s out-feed conveyor system. This combination enables the fast fulfillment of single and multi-SKU orders.

Westfalia’s WES orchestrates the entire operation, maintaining the inventory in both the AS/RS and the MultiPick system. In order to increase order accuracy and product traceability, the WES is integrated with Martin’s order processing and enterprise systems.

Dan Labell, president, Westfalia Technologies, said, “With a growing, diverse number of SKUs, seasonal products, and complex orders, food manufacturers can more effectively manage and track inventory with automation technology. The AS/RS, integrated with the WES, will help Martin’s achieve these benefits, while providing additional operational efficiencies, cost savings, and a competitive advantage.”