Amazon expands fulfillment service to Shopify, Walmart and SHEIN merchants

Amazon is expanding its Multi-Channel Fulfillment (MCF) service to support merchants on SHEIN, Shopify and Walmart.

The company announced the move at its Accelerate seller conference, saying the update builds on existing integrations with eBay, Etsy, Temu and TikTok Shop.

By sharing inventory with Fulfillment by Amazon, MCF allows businesses to streamline operations, cut costs and boost sales across multiple online platforms.

“Amazon’s world-class fulfillment network delights customers with fast, reliable delivery—fueling the success of independent sellers in the U.S. and around the world,” said Peter Larsen, vice-president of Amazon Multichannel Commerce & Fulfillment. “By working with SHEIN, Shopify and Walmart, we’re making it easier for sellers—especially the small and medium-sized businesses that drive our economy—to use our network to grow faster and more efficiently across their sales channels.”

The company said merchants will be able to manage orders from the new platforms through integrations with Seller Central, Shopify’s Fulfillment Network and Walmart Marketplace, giving them access to faster delivery, order tracking and inventory synchronization.

Amazon says MCF currently operates in 11 countries and has helped merchants cut out-of-stock rates by an average of 19 per cent while improving turnover and sales.