Inside Logistics

Pitney Bowes unveils new brand strategy, identity


January 18, 2015
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STAMFORD, Conn.– Pitney Bowes Inc. has unveiled a new brand strategy and identity that is more closely aligned to the company’s business transformation strategy and vision first detailed back in May 2013.

“We are not the same company we were several years ago,” said Marc Lautenbach, President and CEO, Pitney Bowes. “We have expanded our business into high growth markets, including digital commerce and software, while at the same time continuing to innovate in our core mailing and shipping businesses. Our new brand strategy and identity not only reflect who we are today, but also where we are going in the future.”

Mr. Lautenbach formally unveiled the new brand strategy and identity January 14 to

Pitney Bowes unveils new  brand symbols.

Pitney Bowes unveils new brand symbols.

 15,000 employees at a globally broadcasted town hall meeting in Orlando, Florida.

“Today marks another significant milestone in the company’s transformation,” said Abby Kohnstamm, EVP and Chief Marketing Officer at Pitney Bowes. “The new brand strategy will clarify our role in the changing world of commerce, emphasizing the interplay between physical and digital communications and also spotlighting emerging technology areas such as location intelligence, customer information management and cross-border commerce where Pitney Bowes provides industry leading solutions. Importantly, the new brand differentiates Pitney Bowes and makes us more relevant to a wider audience around the world.”