Inside Logistics

Light load: From C-suite to international triathlon

A look at the less serious side of supply chain


July 20, 2012
by MM&D staff

TORONTO, Ontario: In the supply chain industry, Jason Tham runs contract packaging software company Nulogy Corp. But in the athletic world, the CEO is known for running in something else: triathlons.

This weekend (July 20-22) Tham will participate in the inaugural Toronto Triathlon Festival, along with high-level athletes like Olympic gold medalist Simon Whitfield.

As important as the Toronto event is—it will offer two qualifying spots for the 2013 world championship (which will be held in Hyde Park, London on the 2012 Olympic course)—this event is just the precursor to the highlight of Tham’s season: the International Triathlon Union AG (ITU) World Championships. Tham has been named a member of the Canadian National Team that is going to New Zealand to compete in October. He qualified for the event in 2011 after competing in several events, including the Canadian Nationals that were held in British Columbia.

During the cycling portion of the New Zealand event, Tham will ride a Cervélo P-Series racing bicycle. Phil White, co-founder and CEO had the following to say about the CEO triathlete. “As a fellow Canadian entrepreneur, also doing business globally and building a leading brand, I’m glad to see Jason excelling at business and sport. Many of the world’s leading triathletes ride Cervélo, and I personally wish him luck in New Zealand as part of Team Canada.”

As for Tham, he feels this is an extension of the way he does business.

“At Nulogy, we compete globally, serving customers across four continents. To now be able to represent my country and meet others from around the world in a sport that I love, I feel very proud and blessed.”

[UPDATE: Tham placed 90th overall in the Toronto event, and 15th in his division, with a final combined time of 2:22:07.]