Wajax rebrands divisions

MISSISSAUGA: Wajax Corporation—a distributor and service provider for equipment, industrial components and power systems—has rebranded its three main divisions. The newly rebranded divisions include:

• Wajax Equipment: Wajax Industries gets the updated brand name throughout its 31 branches. The division distributes forklift, excavators, cranes and other equipment under names such as Hyster, Yale and JCB;
• Wajax Power Systems: this division combines Waterous Power Systems, DDACE Power Systems and the recently acquired Harper Power Products. Its 28 branches distribute engines, transmissions and related products; and
• Wajax Industrial Components: formerly known as Kinecor and its Peacock division, this division’s 58 branches distribute, service and repair industrial components including bearings, power transmission parts, hydraulics, process equipment and automation technologies.

“By bringing all three divisions under one common brand name, customers, suppliers and vendors will be able to appreciate the corporation’s size, strength, and integrated approach to business,” said president and CEO Neil Manning.

The rebranding will be completed by the end of 2011.