Inside Logistics

Metro adding crowd-sourced delivery options

Third-party logistics provider adds PigeonShip to its roster of direct-to-consumer fulfillment options

March 5, 2018

TORONTO Metro Supply Chain Group Inc. will be adding PigeonShip to its growing roster of direct-to-consumer fulfillment options.

Utah-based PigeonShip launched in 2012 with the simple delivery concept of “finding people who are going in the same direction” and quickly became a same-day delivery force with clients that include FTD and Kroger Groceries. The company recently adapted their peer-to-peer platform to solve on-demand delivery needs for a wider range of fulfillment and supply chain clientele.

Metro CEO, Chiko Nanji, is excited about this partnership: “PigeonShip has a platform that works for fulfilling delivery across specialty businesses where same-day has always been a reasonable expectation. As same-day becomes a standard for mainstream retail fulfillment in metropolitan centres, we look for partners and technologies that have the ability to level that playing field.”

In the past several months, Metro has consolidated its consumer-focused fulfillment capabilities by partnering with other last-mile innovators, including Penguin Pick-Up and PUDO.

“Peer-to-peer technologies such as PigeonShip are not only effective at matching supply with demand,” says Tony Jasinski, head of business development for Metro E24, “they also offer significant cost advantages that pass to our retail fulfillment clients.”

Martin Graham, Metro’s group president, boils it down to consumer choice. “At Metro, we know that effective e-commerce fulfillment is very much about offering real, practical delivery options to the online purchaser.”

“These are exciting times in the evolution of last mile delivery capabilities,” says PigeonShip president, Jared Overton.

“As we launch our technology in Canada, we are thrilled to couple our enhanced final mile experience with Metro, Canada’s largest logistics provider. Working with the Metro team to optimize same day service offerings has been a real pleasure for PigeonShip and I believe that the combined strength of these two companies offers consumers an entirely new level of delivery experience.”