Inside Logistics

E2Open buying INTTRA


October 24, 2018
by

AUSTIN, Texas – E2open is acquiring INTTRA, the ocean shipping network, software and information provider. E2open and INTTRA will join efforts to strengthen the connections and streamline the information flow between manufacturers, suppliers, shipping service providers, ocean carriers and all the participants in global trade.

E2open is the largest cloud-based provider of networked supply chain solutions, featuring a complete portfolio of applications that enable the world’s most complex supply chains to better plan, collaborate, and execute their end-to-end operations. More than 70,000 partner companies and 200,000 users, many of the biggest brands and manufacturers across a range of industries, use the E2open network and platform.

Founded in 2001 by leading ocean carriers, INTTRA has created the world’s foremost and largest neutral multi-carrier network across 177 countries with more than 35,000 active shippers, 60 carriers and 150 integrations with transportation management and port system software partners.

In March 2017, INTTRA acquired Avantida to extend ocean movements into land-based activities and address container reuse and repositioning for ocean carriers, transport companies, terminals, depots, and others. Today, one out of every four ocean containers shipped globally is booked through the INTTRA platform.

“E2open and INTTRA have a similar consortium heritage and culture – both were born to solve similar problems for their respective ecosystems, to improve efficiencies, overcome data exchange constraints, and reduce the friction associated with doing business,” said John Fay, chief executive officer of INTTRA. “In joining forces with E2open, a company that shares our values and understands the benefits of global business networks, we envision a single platform with immediate benefits for all stakeholders.”

The acquisition of INTTRA will extend E2open’s current logistics capabilities, consisting of transportation management, logistics visibility, and transportation forecasting, and a network of more than 3,500 large carriers across more than 40 countries to book, tender, track, and invoice shipments. E2open with INTTRA and Avantida, will offer deep integrations with logistics service providers, from third-party, fourth-party, freight forwarders and NVOCCs, and carriers servicing all modes of transportation – air, road, rail and ocean. The combination brings together advanced planning, visibility, collaboration, and execution for an extensive network of regional and global logistics providers.

“The combination provides value to all stakeholders – manufacturers, logistics service providers, freight forwarders and ocean carriers,” said Michael Farlekas, CEO of E2open.

“We aim to bridge the gap between manufacturing and logistics with execution capabilities on a unified platform with real-time end-to-end visibility. Shippers will be able to better leverage ocean shipping efficiency, ocean carriers will be able to improve customer experience, and freight-forwarders will be more effective in multi-modal and integrated logistics operations to help grow their respective businesses.”

The transaction is expected to close by year end 2018 after receipt of regulatory approval.