Inside Logistics

Brooks Running opens new DC

Indiana location chosen to better serve e-commerce customers


May 6, 2019
by

(Photo: Brooks Running Company)

SEATTLE – Brooks Running Company has a new distribution centre in Whitestown, Indiana. The facility serves as the Brooks North American DC and will employ more than 130 people by 2023.

“Opening our new distribution centre is an exciting and crucial step on our journey to become the No. 1 choice for all who run,” said Jim Weber, CEO, Brooks Running Company.

“We don’t want anything to get in the way of a great run, and that includes excessive wait times for new gear. Our team has thoughtfully created a center that streamlines this part of our supply chain, benefitting our retail partners, runners and the environment.”

With almost 60 percent of the U.S. population living east of the Mississippi River, the new DC allows Brooks to get product to more runners and retailers in less time. Additionally, the majority of orders placed on BrooksRunning.com are shipped east of the North Dakota-Texas line.

By moving the DC to the Midwest, most orders will now arrive to runners within three days via ground shipping. Energy efficiencies in the building’s design and the proximity to more runners will result in an approximate 50 percent reduction in carbon emissions when compared to operating out of the previous facility in Sumner, Washington.

The new building spans more than 400,000 square feet with room for expansion. It employs state-of-the-art systems and automation to improve order accuracy and more efficiently flow inventory in and out of the centre and better meet demand. The DC is fully operational.

Brooks Running Company sells performance footwear, apparel, run bras and accessories in more than 50 countries worldwide. Founded 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle.