Amsterdam-based HERE Technologies has introduced its latest artificial intelligence solution, the HERE AI Assistant, designed to enhance navigation and location-based services in the automotive and logistics industries.
The HERE AI Assistant, which will be available globally later this year, uses generative AI and multiple large language models (LLMs) to provide natural language-powered, location-aware guidance. It aims to revolutionize travel planning, route optimization and driver safety by integrating seamlessly into passenger and commercial vehicle systems via the HERE Navigation solution or software development kit (SDK).
“By integrating advanced natural language AI with HERE’s industry-leading mapping and location technology, the HERE AI Assistant transforms how users interact with vehicle navigation systems,” said Denise Doyle, chief product officer of HERE Technologies.
The assistant offers personalized route planning, intelligent EV routing and enhanced vehicle safety through real-time alerts. It also allows users to provide dynamic map updates, such as reporting road closures or temporary speed limits.
The solution is expected to launch in 2025 as part of the HERE WeGo Pro app for transportation and logistics companies. Commercial drivers and fleet operators will benefit from optimized truck routing and real-time fleet management, supporting efficiency and safety.
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