Brands turning to 3PLs, tech to navigate rising logistics costs, says report

Facing rising costs, shifting regulations and growing consumer expectations, retail and direct-to-consumer brands are increasingly turning to third-party logistics providers and technology to streamline fulfillment and last-mile delivery, according to a new report from GoBolt.

“Logistics is undergoing rapid transformation, particularly this year, as shifting regulations, evolving policies and rising costs continue to disrupt the industry,” said Mark Ang, CEO and co-founder of GoBolt. “Our 2025 report offers actionable insights and practical strategies to help brands optimize their fulfillment and last mile delivery operations to navigate the complexities of the coming years.”

The report identifies cost as the top reason brands are choosing to work with 3PLs, with many reevaluating logistics strategies to stay competitive. Carrier diversification is also a key priority, with 65 per cent of respondents believing it will lead to significant cost savings.

Last-mile delivery remains a major focus, with 77 per cent of professionals saying performance and cost analytics in this area will be critical going forward. Meanwhile, 52 per cent cited returns management as the top value-added service they expect from their 3PLs to cut costs and boost shopper loyalty.

GoBolt’s survey also touched on how brands are adapting to new tariff rules and Section 321 changes, noting that while 34 per cent are still assessing options, others are shifting inventory strategies or exploring new logistics partners.