Geotab survey finds U.S. fleets increasingly worried about cargo theft

A new survey from Geotab Inc. shows U.S. fleet operators are growing more concerned about cargo theft, with 38 per cent saying the threat is more worrying now than it was a year ago. Another 34 per cent reported experiencing theft incidents in the past 12 months.

The findings come as carriers head into the holiday delivery rush, when heavier volumes, congestion and longer idling times can create more opportunities for theft.

A companion survey of U.S. consumers found the issue is now widely felt outside the industry. Half of respondents (51 per cent) said they had experienced some form of cargo theft in the past year, often described as packages that were “lost” or “disappeared.”

More than a third of consumers (37 per cent) said they understand that theft ultimately leads to higher prices, signaling the problem is no longer seen as an internal logistics issue but a visible supply chain disruption.

“Fleet operators are right to be concerned, and this data confirms their concerns are shared by the public,” said Emily Williams, head of transportation, business development at Geotab. “Cargo theft is bigger than operational losses for individual fleets, it’s become a critical issue for supply chain integrity and the economy in general. Consumers are paying attention, and they feel the financial impact when the system is compromised. Being proactive is now the only way to protect your cargo and maintain a resilient supply chain for customers.”

With the highest-risk season now underway, Geotab is urging fleets to take immediate steps to protect assets and demonstrate stronger supply chain control.

Recommended actions include real-time GPS tracking on tractors, trailers and high-value loads; geofencing and alerts for route deviations or extended stops; video telematics triggered by motion or door openings; connected smart locks and electronic seals; and anti-jamming technology to counter tampering.

“Today, cargo theft operates with the sophistication of a business and thrives on any available opportunity. Every minute counts, and fleets need intelligence, automation, and proactive controls to outpace criminals,” added Williams. “These five actions help fleets build a frontline defence. But to truly protect the supply chain, the industry must work together. Stronger security at the vehicle level, combined with broader collaboration, is what builds a resilient supply chain and, ultimately, consumer trust.”