Partnership leverages AI to offer sustainable shipping solutions

The Retail Council of Canada (RCC) is partnering with Machool, a shipping platform that leverages AI technology to provide retailers with customized, cost-effective and sustainable shipping solutions.

With 50 per cent of consumers now expecting free and fast shipping, according to RCC’s 2024 Holiday Shopping Survey, Machool helps retailers of all sizes streamline logistics and secure top rates with no volume commitments.

“Shipping is more than just moving products – it’s an opportunity to enhance customer experience, meet business goals, and drive growth,” said Santo Ligotti, RCC’s vice-president of marketing and member services. “Machool’s tech and AI platform allows retailers to compare real-time shipping rates, align shipping choices with their strategic goals, and access unbeatable rates, leveraging RCC’s collective buying power across 20+ shipping partners.”

“We’re thrilled to partner with the Retail Council of Canada,” said Kamyar Asadibeiky, CEO, president and founder of Machool Technologies. “At Machool, we’re committed to providing innovative shipping solutions that truly benefit retailers from coast to coast. Our tech and AI-driven platform moves beyond the traditional ‘more volume, better rates’ approach, delivering seamless, hassle-free shipping at the best rates for every member. From small shops to large retailers, Machool is here to support businesses across Canada with reliable, cost-effective shipping strategies.”

With the holiday season approaching, Machool’s platform is a tool for retailers. Its features include:

• Compare and save: Compare real-time rates across multiple partners to find the fastest, greenest, or most cost-effective solution.
• Access the best rates, with no commitment: Take advantage of pre-negotiated rates without any volume requirements.
• Easily integrate: Effortlessly connect e-commerce platforms via API or plugin to start shipping online with no fees.
• Gain complete control: Manage tracking, invoicing, and reporting in one place with advanced tools, and customize Machool’s portal to match a retailer’s brand with white label solutions.