UPS appears on “2014 most valuable global brands” list

ATLANTA, Ga.–Brand Finance has named UPS to its Brandirectory list of 500 most valuable global brands in 2014.

Ranking No. 48 this year, the Atlanta-based company inched a step higher over 2013, when the company ranked No. 49. According to the UPS release, UPS is also the only package delivery, freight and logistics services provider to make the Top 50 and is the world’s most valuable brand in this industry, according to the directory.

Brand Finance, based in London, has been ranking global brands since 2007. The site rates enterprises based on a system called the Brand Strength Index, which looks at the risks and future potential, among other factors, of brands. It assigns scores much like a credit rating from D to AAA+. UPS received a rating of AA+ in 2014, which puts the brand between “very strong” and “extremely strong.”

“The UPS brand is highly valued by our customers due to the industry specific solutions and innovation we bring to their supply chains,” said Alan Gershenhorn, UPS chief sales, marketing and strategy officer. “The investments we are making for the future will also advance our leadership position.”