face masks

Anatomy of a pivot

By the end of June 2020, GM Canada had delivered upwards of 650,000 facemasks to Health Canada. The masks were manufactured at GM’s car assembly plant in Oshawa, Ontario, as part of a 10-million at-cost mask order from the government of Canada. This is the story of the company’s nimble pivot – in just three weeks – from making cars and trucks to producing 50,000 masks a day to help protect against the spread of Covid-19.