DHL awarded for ‘global competitive fitness’

DHL Worldwide Express says it has been awarded for the fifth and consecutive year, the ranking of ‘Above World Class’ in the latest INSEAD report that measured the competitive fitness of global firms in 2002.

According to the report, DHL’s ‘Overall Market Effectiveness Capability’ (OMEC) rating rose three points to 69 – 3 points higher than in 2001.

The INSEAD report provides independent evaluation of the business capabilities of a firm, such as mission and vision, organisation and systems, innovation, performance, corporate culture, and customer orientation.

Marks are awarded for each criterion, giving a total possible OMEC of 100. DHL says it was recognized for its strength in Corporate Culture, Customer Orientation, and Performance.

Other companies to be ranked ‘above world class’ include Nokia, BMW, Pfizer, and DHL shareholder, Lufthansa.

The report was conducted amongst 326 companies from North America and Europe across eight sectors: Computers & Electronics, Automobiles & Automotive; Process Industries; Pharmaceuticals & Healthcare; Consumer Goods; Finance and Insurance; Engineering and Machinery and Services.