Manugistics VP Solution Strategy, Revenue Management

ROCKVILLE, Md.- Manugistics Group, Inc. has appointed Anand Medepalli as the Vice President of Solution Strategy in its Revenue Management group, reporting to Ed Daihl, Group Vice President of the Revenue Management organization.

In his new role, Medepalli will focus on enhancing and expanding Manugistics’ revenue management solutions and will bring price sensitive revenue management to market for the Travel and Transportation industries. Medepalli will also continue to help organizations recognize the power and value of integrated revenue management and the benefit from the adoption of collaborative forecasting, demand management, market segmentation, price optimization, capacity planning, cost reduction and revenue maximization capabilities.

“Anand’s new role reflects the increasing importance of revenue management, not only to Manugistics but also, to the business success and even survival of many of our customers in today’s ultra-competitive market,” said Daihl.

“The opportunities for Manugistics in this sector are significant and Anand’s deep expertise in business process strategy and expert knowledge of the technology that powers revenue management solutions will ensure that we will capitalize on those vast opportunities.”

Since joining Manugistics in 1997, Medepalli has helped design, implement and manage major projects for numerous industry-leading clients in the travel and transportation sector including Continental Airlines, DHL, the United Kingdom’s Great North Eastern Railway (GNER) and Swiss International Airlines.

Prior to joining Manugistics, Medepalli, who holds a Ph.D. in Mathematics from Iowa State University, was a Manager with Sabre’s Airline Solutions group where he led the design and implementation of next generation airline capacity planning solutions.