Ohso good! Otis Spunkmeyer inks sweet deal with LeanLogistics

HOLLAND, Mich. — Baked good baron Otis Spunkmeyer has chosen LeanLogistics’ On-Demand TMS to facilitate overhauling its distribution operations and lowering transportation spending.

Otis Spunkmeyer, a leading manufacturer and distributor of frozen gourmet cookie dough, ready-baked muffins, and other premium bakery products to foodservice facilities and retail outlets throughout the US, Canada, Central and South America, and Europe, uses On-Demand TMS for planning, execution, and settlement of its transportation processes.

“We selected LeanLogistics after a thorough review of several on-demand and server-based solutions,” said Mike Mahon, director of transportation, Otis Spunkmeyer. “Our critical criteria were: ease of implementation and user interaction, flexibility in integrating with current legacy and future ERP systems, and access to a large carrier and shipper network. LeanLogistics has met or exceeded all these criteria.”

“LeanLogistics gives customers immediate access to information to consolidate orders, monitor activity, find capacity, and make better business decisions,” said Dan Dershem, CEO and president, LeanLogistics.

Otis Spunkmeyer will optimize shipments using built-in routing guides, order aggregation, and carrier ratings, which officials say will maximize service and minimize costs. Once the loads are submitted, On-Demand TMS tenders the loads to select carriers or through the Private Transportation Marketplace (Spot Market). Otis Spunkmeyer will use WebSettle functionality to handle audits and freight payments, which the company hopes will reduce administrative time and expense. On-Demand TMS is designed to capture all transactions and activities, enabling Otis Spunkmeyer to mine the extensive database of history to generate reports, make better decisions, and continuously improve the process, officials say.