Schenker and Panalpina to jointly manage Hewlett-Packard supply chain

by Canadian Shipper

Schenker AG, and the Panalpina Group say they are introducing one of the largest supply chain management project ever implemented, jointly ensuring the supply of products from Hewlett-Packard Commercial and Hewlett-Packard Commercial Europe (HP) to wholesalers and retailers in Europe.

Customers will place their orders online with HP, which triggers demand-oriented production in the company’s factories in Asia. At the same time Schenker receives information on the deadline for delivery of the order to the airport, enabling the company to reserve freight capacity and prepare the dispatch. This system reduces the throughput time for each order to a few days and permits a flexible reaction to the market. Every month about 2,000 tons are airfreighted from Singapore, China and Taiwan.

Schenker’s information systems map the entire process chain in real time. Information on the transport status of orders, right down to the level of serial numbers, is continuously available to HP. Each order has to be flown to the European hub and sorted by recipient within two days.

Panalpina and Schenker are jointly responsible for the project management. Schenker is in charge of dispatching the orders from the airports in Asia, while Panalpina organizes the receipt of the goods in Europe and uses the distribution network of the Panalpina subsidiary SwissGlobalCargo to distribute them to the appropriate HP consignees, whereby HP service providers take over. Distribution in Scandinavia, Poland and the Baltic countries is provided by Schenker’s own European land transport network.

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