Turning green to gold. Find out how at CITTs environmental summit.

QUEBEC CITY, Que. — How green is your supply chain?

Its not an easy question but its a question more and more of your customers are bound to ask. Large players such as Wal-Mart and IKEA are already favoring suppliers who have green transportation and logistics practices. You may have heard about Wal-Marts packaging reduction initiative, for example. And if government is going to get serious about Greenhouse Gas reductions, it cant avoid looking at transportation practices. After all, transportation accounts for more than one-quarter of Canadas greenhouse gas emissions and for 28% of the growth in those emissions since 1990.

Many logistics professionals appreciate the role their supply chain practices play in greenhouse gas production and want to do something to be part of the solution. Theyre just not sure exactly what to do it can be such a daunting issue. And, naturally, theyre worried about the cost.

But there are companies both carriers and shippers — that have already taken the first steps and are seeing results. There is a lot to be learned from these pioneers. For one thing, theyre learning that adopting green practices can have payoffs beyond meeting the green mandates of large customers such as IKEA or Wal-Mart. Essentially, theyre taking the first steps towards turning green to gold.

Join us this November 8 in Quebec City as we speak to these pioneers about how they got started towards greener transportation practices, the obstacles they had to overcome, and the real results theyre getting. This not-to-be missed half-day summit is part of CITTs Reposition 2007 National Symposium for supply chain and logistics professionals and will be moderated by editorial director Lou Smyrlis.

Our world is changing. And as such, our way of conducting business must similarly change. As logistics and supply chain professionals, we utlize an abundance of natural resources in our daily work. Its simply the nature of our business. However, as both good corporate citizens, and stakeholders in the health of our planet, we have a responsibility to lead by example, said Catherine Viglas, head of CITT. You dont have to wait for government, industry or lobby groups to initiate change. You can start effecting change right now.

The list of guest speakers participating in the environmental summit includes leaders from the supply chain, logistics and transportation sectors, along with leaders from the business and academic world.

Featured speakers include:

Peter Robinson, CEO, Mountain Equipment Co-op;
Leslie Smith, vice president supply chain, Wal-Mart Canada
Robert Johnson, president and CEO, Purolator
Lynda Harvey, senior manager, FleetSmart, Natural Resources Canada
Rob Penner, vice president operations, Bison Transport
Brian Death, general manager, J.D. Smith & Sons
Norman Pellerin, assistant vice president, environment, CN Rail
Jack Ampuja, executive director, Niagara University Center for Supply Chain Excellence
Joe Raleigh, Sustainability business manager, Unilever/Wal-Mart International Team

Other educational sessions included during the two-day symposium include a look at the cultural aspects of international trade; creating strategic value through technology investments; risk management and security compliance for the supply chain. The educational sessions wrap up with a hands-on, action-oriented work session designed to help participants learn how to lead and facilitate innovation within their companies. And of course, there is the awards gala dinner, a wine & cheese opening reception and a guided walking tour of Old Quebec City.

For more information and to register, contact CITT at 416-363-5696 or at info@citt.ca. To learn more about CITT and its education programs, visit www.citt.ca.