LeadCoverage launches Supply Chain Growth Index

LeadCoverage, a consulting firm specializing in supply chain and logistics, has released its first Supply Chain Growth Index (SCGI), a quarterly tool designed to help freight and logistics companies assess the effectiveness of their go-to-market (GTM) investments.

The index introduces the Logistics Growth Efficiency Ratio (LGER), a metric measuring qualified pipeline generated per GTM dollar, providing executives with a benchmark for evaluating the impact of their marketing and sales spend.

“Freight and logistics companies are under immense pressure to make every GTM investment count,” said Kara Brown, CEO and co-founder of LeadCoverage. “The SCGI and its core metric, LGER, cut through the noise of vanity metrics to deliver a clear, actionable benchmark. It answers the urgent question: ‘Are we spending our GTM resources efficiently, and is that spend generating real pipeline?’”

The SCGI allows companies to compare their performance against the median LGER, helping leaders identify areas where investments can be optimized or expanded. Brown notes that continuous, quarterly tracking of the metric is essential for spotting trends and making data-driven decisions.

“LGER is about more than just efficiency; it’s about making smart, scalable decisions,” said Brown. “In today’s market, you can’t afford to guess. The SCGI gives leaders the data to invest with precision and drive real pipeline growth. Our initial findings show wide performance gaps, which is exactly why this kind of benchmark is critical.”

The index aims to provide logistics executives with actionable insights into GTM performance, helping them make strategic decisions to maximize pipeline growth and drive sustainable business results.