Sobeys launches Ocado-powered online groceries

by Inside Logistics Online Staff

STELLARTON, NS – Sobeys is rolling out grocery deliveries fulfilled in its new Ocado automated distribution centre.

Starting June 22, customers in Vaughan are able to order online at or by downloading the Voilà mobile app. Service across the GTA will follow in the coming weeks.

Voilà is powered by Ocado Group plc’s technology and fills orders through its automated Customer Fulfillment Centre (“CFC”) in Vaughan, Ontario. Robots assemble orders, resulting in minimal product handling, while human drivers safely deliver orders directly to the customer’s home.

“Voilà by Sobeys is the future of online grocery retail in Canada, and now it’s here,” said Michael Medline, President & CEO of Empire.

“Ocado’s technology gives us the best e-commerce platform in the country – there’s nothing like it in North America. We can’t wait to share Voilà with our customers in the GTA this summer and across Canada in the future.”

At capacity, Voilà by Sobeys will bring approximately 1,500 jobs to the area, including operations, delivery, and customer service. A second CFC is currently being built in Montreal to bring Voilà par IGA to major cities in the province of Quebec as well as Ottawa.