Ottawa: The Railway Association of Canada (RAC) has launched a new vision for the future of rail service, called Rail 2030. The project is a common industry vision, the RAC said, which involves working with stakeholders such as ports, terminals and shippers to remove barriers, find solutions and encourage co-operation.
The initiative also features a new corporate brand for the RAC, including logo, visual identity, website and tagline: Moving People, Goods and the Economy.
“We are developing a bold vision for 21st century transportation that communicates the role rail can play in improving the supply chain and advancing Canada’s economic development and competitiveness,” said Cliff Mackay, RAC’s president and CEO. “Industry, government and academic researchers are actively examining new approaches and seeking solutions to address transportation challenges such as infrastructure renewal, congestion, rising energy costs, environmental concerns and mobility.”
In releasing its new vision, the association stressed the industry’s importance in Canada’s supply chain. Rail helps build competitive advantage for communities across Canada, the RAC said. Rail moves over 70 million people and 75 percent of all surface goods every year, relieving road congestion and helping limit emissions. Rail’s 35,000 employees help provide its customers with safe and secure access to markets.
“Make no mistake, rail has been—and will continue to be—the backbone of the Canadian transportation system,” said Cliff Mackay, RAC’s president and CEO. “Canada’s rail sector has made tremendous progress that positions it at the top in terms of transportation safety, innovation and environmental sustainability.”
New fuels, idling technologies, digital communications and EPA-compliant locomotives have helped to reduce fuel consumption, emitting 79-85 percent less particulate matter, said the RAC. As well, roughly 35,000 people are employed in Canada’s rail industry with another 60,000 indirect jobs in a network of suppliers and distributors, the association said. This skilled workforce and money invested in new technologies have contributed to an increase in the productivity of the rail businesses over the past decade, the association noted.