“Please shop early”, Canada Post begs

by Inside Logistics Online Staff

OTTAWA – Canada Post has released a new video message to Canadians, asking them to please shop early this holiday season.

In the video, chief customer and marketing officer Rod Hart says Canada Post is gearing up for a holiday season like no other. The continued shift to online shopping due to Covid-19, on top of the traditional late holiday surge of parcels, could result in significant parcel volumes and overwhelm capacity.

To help manage the rapid escalation in demand for parcel delivery, Canada Post is enacting a 2020 Holiday peak season plan, which includes scaling up its operations and working with major customers. It is also asking Canadians to break with tradition this year and shop earlier, which will help spread volumes out over the season and help businesses fulfill orders.

“We know how important these items are to you and we want to deliver. We also know there are many retailers of all sizes gearing up for your early shopping,” Hart says in the video.

“We’re gearing up to help you and to help them have a great ending to a very challenging year. So this holiday season, please shop early. Support your favourite retailers. And most importantly, stay safe.”

New hires, new equipment

The peak season plans includes adding more than 4,000 temporary seasonal employees, increasing its delivery fleet by more than 1,000 vehicles and adding key equipment.

Weekend deliveries will be added in many communities, more parcel pickup locations will be opened and hours at many post offices will be extended. Processing equipment has been added at key locations in the network and will be fully utilized.

The corporation has also improved its tracking technology to provide customers with better information as they follow the progress of their parcels.

It is also working with major customers to manage demand, improve the flow of parcels within our network and encourage Canadians to shop early.