Big Joe Forklifts coming back to Canada

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by Emily Atkins

Big Joe Forklifts has announced its plan to return to the Canadian market.

The company will be re-entering the country for the first time since 2009 through the newly formed Big Joe Canada.

The company says it has already established a dealer network across the country. According to the Big Joe website, Blue Giant is the Canadian dealer.

“Big Joe Canada is excited to expand with Big Joe to offer exceptional material handling solutions to our existing and future network of dealers across Canada,” said Ace Coustol, regional vice-president, Big Joe Canada.

“Both entities are driven to provide products specific to our customers’ needs, reducing costs and downtime, and boosting efficiency. Joining forces in the Canadian market will allow us to streamline products and services to our valued customers and we look forward to expanding our tailor-made offerings.”

Big Joe has grown by more than 1,200 percent since 2009. The company makes electric forklifts, pallet trucks, walkie stackers, and access vehicles.

“The Canadian market is very important to Big Joe, and we have been working hard to find the right partner that shares our growth vision and can help us re-enter the market at the right time. On that point, we couldn’t be more pleased or excited to partner with Big Joe Canada to make that happen,” said Bill Pedriana, Big Joe’s CMO.

“With an industry that continues to rapidly evolve due to emerging technologies and economic uncertainty, companies are looking to keep their operations moving by partnering with organizations that can be nimble and responsive to meet their changing needs. For us the timing couldn’t be better to rejoin the Canadian market and offer our unique equipment solutions to help keep commerce moving forward during this dynamic time.”

Big Joe Canada will have multiple warehouses across Canada to facilitate the distribution and quick delivery of products to its dealer network.