Pie by air trial continues

by Inside Logistics Online Staff


Reno, Nevada

Flirtey and Domino’s Pizza Enterprises Ltd (Domino’s) have begun autonomous delivery of pizzas from Domino’s stores to select customer homes, the first such deliveries anywhere in the world.

The deliveries were conducted in New Zealand as part of Flirtey and Domino’s Pizza Enterprises ongoing drone delivery testing.

Currently available to select customers, the two companies plan to launch pizza-by-drone deliveries at increasing scale in the near future. Flirtey’s leading drone delivery service and safety technology will ensure precise, safe and efficient deliveries of fresh Domino’s pizza to customers.

The store-to-home flights are made possible by Flirtey’s advanced autonomous technology, complex safety systems and special packaging that have all been designed to complete deliveries across a variety of weather conditions and flight paths in suburban environments.

“We are moving closer and closer to widespread store-to-door drone delivery,” said Matthew Sweeny, CEO of Flirtey. “To conduct these deliveries in an urban environment while delivering a hot, fresh pizza, is a ­­­validation of our delivery system that assures Flirtey is prepared for mass market deliveries around the globe.”

A recent customer poll found that 70 percent of Domino’s customers would use drone deliveries.

“We are thrilled with the results of our trials, and look forward to expanding DRU Drone by Flirtey soon,” Domino’s Group CEO and managing director Don Meij said. “We invested in this partnership, and technology, because we believe drone delivery will be an essential component of our pizza deliveries, so even more customers can receive the freshest, hottest pizza we can offer.”

“Drones offer the promise of safer, faster deliveries to an expanded delivery area, meaning more customers can expect to receive a freshly-made order within our ultimate target of 10 minutes. This is the future,” Mr. Meij said.

The use of DRU Drone by Flirtey as a delivery method is designed to work alongside Domino’s current delivery fleet and is being fully integrated into online ordering and GPS systems.

DRU Drone by Flirtey
DRU Drone by Flirtey

The Flirtey drone is constructed from carbon fibre, aluminum and 3D printed components. It is a lightweight, autonomous and electrically driven unmanned aerial vehicle. It lowers its cargo via tether and has built-in safety features such as low-battery return-to-safe-location programming and auto-return-home commands in case of low GPS signal or communication loss.

The personal, on-demand delivery service developed by Flirtey, using proprietary software and hardware, represents a new age of delivery for a new generation of consumer.

The two companies successfully exhibited the first stage of their partnership with a demonstration of pizza delivery by drone in Auckland, New Zealand on August 25th 2016. The historic event was attended by the Civil Aviation Authority and Minister of Transport Simon Bridges.