Inside Logistics

Kroger and Ocado to build a sixth fulfillment centre

Pleasant Prairie, Wisconsin, will be the site of the latest automated DC

November 15, 2019

An Ocado robot at the ground breaking ceremony for Kroger’s Monroe, Ohio, DC.

MILWAUKEE – The Kroger Co. and Ocado have announced that Pleasant Prairie, Wisconsin will be the location of their sixth Customer Fulfillment Center (CFC).

The Pleasant Prairie CFC will measure 350,000 square feet and is expected to create up to 400 new jobs. It will become operational 24 months after the site breaks ground and will serve customers in Wisconsin, northern Illinois and northwest Indiana.


“Kroger is incredibly excited to construct one of our industry-leading Customer Fulfillment Centers in Pleasant Prairie, WI, in relationship with Ocado,” said Robert Clark, Kroger’s senior vice-president of supply chain, manufacturing and sourcing.

“Through our strategic partnership, we are engineering a model for the region, leveraging advanced robotics technology and creative solutions in Wisconsin and Illinois.”

In June, Kroger broke ground on its first CFC in Monroe, OH and has since announced additional locations in Florida, Georgia, Texas, and in the Mid-Atlantic region.

“We are excited to bring Kroger and Ocado’s latest automated warehouse to Pleasant Prairie. As this site develops and goes live, it will be instrumental in delivering exciting job opportunities to households across Chicago, Milwaukee and beyond,” said Luke Jensen, CEO of Ocado Solutions.

“We’re extremely pleased that two companies of Kroger and Ocado’s stature are the latest to choose Wisconsin for their operations,” said Missy Hughes, secretary and CEO of the Wisconsin Economic Development Corporation (WEDC). “Wisconsin’s excellent transportation infrastructure, educated and highly-skilled workers and strong communities make our state the clear choice for businesses like Kroger and Ocado that are looking to grow. We look forward to working with them, the Kenosha Area Business Association and Pleasant Prairie to move this project forward.”