DHL launches retail pop-up shipping sites

by Inside Logistics Online Staff

DHL is expanding its network of Canadian retail locations by opening first-of-its-kind mobile retail stores in Canada.

The company has invested more than $430,000 to create four, electric-powered mobile pop-up locations. The DHL mobile pop-up store location at the Grant Park Shopping Centre in Winnipeg, Manitoba opened this week and is the latest location available for customers.

“We’ve seen tremendous growth in the industry over the past few years, particularly during the COVID-19 pandemic, with customers shipping internationally more than ever before,” said Andrew Williams, CEO for DHL Express Canada.

“We’re excited to bring the innovative pop-up store experience to customers in Canada, after seeing tremendous success from testing and launching in several U.S. cities.”

The company selects the locations for its new mobile pop-up stores throughout the country based on areas where DHL doesn’t currently have an owned or partner location, but where there is an increased demand for international shipping.

Within the last six months, DHL Express has experienced a 41 percent growth rate in Winnipeg.  DHL Express expects this new Winnipeg location will generate additional volume for its United States, China and Philippines trade lanes, and will be open for customers seven days a week at varied hours.

The first-ever, 2,200 cubic feet Canadian mobile pop-up store opened in Toronto at the Fairview Mall earlier this month. It was the first unit permitted in Canada, and was a critical first step in the launch of the retail pop-up concept in one of the largest target markets for DHL.

This location allows the company to serve three large markets, as it experienced a retail volume growth of 35 percent in 2020 vs 2019, and expect those numbers to continue rising ahead of the holiday season.

Both locations will be open and available to customers over the next six months, at which point the company will evaluate based on customer demand whether to extend.

DHL will continue expanding in the Canadian market with an additional two pop-up locations between October 2021 and March 2022. All mobile, 2,200 cubic-feet pop-up stores will be electric-powered.

They are capable of processing shipments to U.S. destinations as well as any of the 220 countries and territories DHL serves. Supplies such as bubble wrap, packing tape, and DHL-branded boxes are available at the mobile unit. Additionally, the DHL pop-up stores mitigate congestion and potential security risks at retail locations.