Freight and asset tracking app

by Inside Logistics Online Staff

FR8Focus is a new mobile application that provides real-time freight and asset tracking for North American carriers.

Allowing carriers to connect, mobilize, track and manage their fleets in real-time, FR8Focus was developed to integrate seamlessly into all facets of less-than-a-truckload (LTL) and truckload operations (TL).

“FR8Focus is about more than a single piece of technology. It’s about flawlessly combining an assortment of technologies to solve industry-wide issues. Operations can see their entire fleet(s) on the road at a glance, communicate with drivers instantly and adjust schedules ad hoc,” said  NorthStar Digital Solutions COO, Dave Brajkovich.

“From a carrier’s customer standpoint, we have eliminated a lot of frustration. When they see real-time route flows and receive instant notifications, there is no longer a need to ask where their shipment is.”

The application provides agility and visibility while reducing paper-shuffling from hours to minutes, even seconds, by completely digitizing operational workflow. This significantly lessens carrier overhead, eliminating all manual labour previously required to handle documentation.

PODs are scanned by the drivers and uploaded instantly to backend TMS systems to provide next-minute customer invoicing. Customs documentation is uploaded immediately to expedite shipment release and border crossing.

“Working with a large LTL provider over these past two years allowed us to co-create a solution that has solved many of the current LTL marketplace challenges while being simple to use, yet powerful to scale,” said Radaro’s Joe Thull, Head of North America.

“Our solution was developed with the carrier, the customer and the driver in mind, resulting in truly intuitive systems where workflows anticipate each step. FR8Focus complements existing tech stacks to allow for efficient integration and avoid the headache of replacing systems essential to running their business.”

According to Brajkovich, the app can be integrated into a small fleet or trial portion of a larger fleet within a couple of days.