Canadians in the limelight at TSMA transportation industry communications awards

by Canadian Shipper

Canadians must be great communicators if the results from The Transportation Sales and Marketing Association’s (TSMA) 2001 Communications Award Competition are any indication.

Canadian companies well known in the transportation industry — TSI Group, MSM Transportation, J.D. Smith & Sons, Cavalier Transportation Services, Schenker of Canada, for example, — were also in the winner’s circle at the recently-held awards.

TSMA sponsors the Communications Award Competition to promote effective advertising and marketing in the transportation industry. The competition is open to asset-based transportation providers and organizations furnishing products or services to the transportation industry. Judging is based on the overall effectiveness of each entry, how well it meets its stated objective within the category and how its success compares to other entries within their same category.

Following is a list of the award winners by annual revenue and category:

* $20-50 million annual revenue
TSI Group: first place in sales literature and web site in the annual revenue up to $20 million category.

* $20-50 million annual revenue

MSM Transportation: first place in specialty items and in message/music on hold; second place in print advertising; third place in website.
J.D. Smith & Sons: first place in overall campaign and in truck graphics; second place in web site and trade show exhibits; third place in specialty items.
Cavalier Transportation: first place in print advertising and sales literature; second place in specialty items.

* annual revenue over $50 million
Schenker of Canada: second place in print advertising; third place in sales literature and print advertising

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