Xpedite launches new e-mail marketing management product

Xpedite , a provider of multimedia messaging, has launched its new messageREACH Campaign Management services for opt-in e-mail marketing.

This new suite of services is designed for customers that use e-mail as part of their overall marketing strategies to plan, create, implement and track e-marketing campaigns. Xpedite’s Campaign Management services can be accessed directly from the messageREACH Web site (www.messagereach.com) without the need for additional hardware, software or support.

Several Xpedite customers, including Sam’s Club, Rockwell Automation and Vacation.com, already have used messageREACH Campaign Management services for marketing campaigns to generate interest in a product or service, build customer relationships, or receive customer feedback. As part of the Campaign Management service, Xpedite’s customers can use messageREACH’s intelliSEND Wizard, which allows users to create high-impact, graphically-rich HTML messages that contain trackable URLs to documents or Web sites. In addition, Xpedite offers its customers the ability to incorporate streaming media content into their marketing campaigns through its service agreement with TMXinteractive.