NACCO changes name to Hyster-Yale

by MM&D Online Staff

Hyster-Yale Group LogoCLEVELAND, Ohio—Hyster-Yale Materials Handling, Inc’s wholly-owned operating subsidiary, NACCO Materials Handling Group, Inc, which designs, engineers, manufactures, sells, and services a line of lift trucks and aftermarket parts marketed globally primarily under the Hyster and Yale brand names will change its corporate name to Hyster-Yale Group, Inc effective January 1, 2016.

Also, in connection with this name change, Hyster-Yale Materials Handling, Inc and Hyster-Yale Group, Inc will adopt a new corporate logo on January 1, 2016.

The name change is designed to reinforce Hyster-Yale Group’s position as the operating company under Hyster-Yale Materials Handling, Inc and to eliminate any confusion created by continuing to use NACCO in the operating company name subsequent to the 2012 spin-off of Hyster-Yale Materials Handling from NACCO Industries, Inc.

“The new Hyster-Yale Group name and logo reflect a combination of tradition and progress. While our identity may be new, we remain committed to delivering high quality and innovative products across all our brands, including Hyster, Yale, UTILEV and Nuvera,” said Colin Wilson, President and Chief Executive Officer of NACCO Materials Handling Group.  “The new name and logo further unify our identities and underscore our ongoing commitment to all of our brands, and create an umbrella under which the company will focus on executing its core strategic initiatives.”