Ryder buys tech optimization start-up

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by Emily Atkins

Ryder System, Inc. has acquired Baton, a San Francisco-based start-up known for the development of a proprietary logistics technology designed to optimize transportation networks.

The acquisition, finalized on August 31, comes after Ryder’s corporate venture capital fund RyderVentures invested in the tech firm in March 2021.

Nate Robert and Andrew Berberick

Baton’s cofounders Andrew Berberick and Nate Robert join Ryder as co-chief product and technology officers for the supply chain and dedicated transportation businesses and remain based in Silicon Valley. They bring their core development team to further develop Ryder’s portfolio of technology products.

“The acquisition of Baton is consistent with our strategic focus to continue to grow our supply chain and transportation solutions businesses, and part of that strategy is to bring new technology-driven solutions to market,” says Robert Sanchez, chairman and chief executive officer of Ryder.

“With Baton, we gain the talent and the team of product developers and technologists behind the Baton logistics platform, who will lead the innovation and development of the next generation of customer-facing technologies at Ryder.”

Berberick earned a master’s degree from Stanford University, and worked for Google, Accenture, and Mindtribe. Robert earned a master’s degree from Stanford University, and worked for BuildZoom and Bain & Company, before co-founding Baton.

“We are excited to join forces with a logistics giant like Ryder that is equally focused on the future of the industry. We believe the opportunities for collaboration and innovation across the supply chain are exponential,” said Robert.

Several members of Baton’s core leadership team are also joining Ryder, including Erik Malin as a group director of operations. He brings experience from Loadsmart, AFN, and CarrierDirect.

Ryan Houlihan will join Ryder as a director of engineering. He has worked for Apple, NASA Jet Propulsion Laboratory, and Kinema Systems (acquired by Boston Dynamics).

Jason Liu will also join Ryder as a director of engineering. He brings experience from BuildZoom and as co-founder of 56, a website design-and-build agency.