Inside Logistics

Collapsible tire shipping container

CEVA Logistics and Goodpack collaborate on patented Tyrecube


May 7, 2019
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Tyrecube is a collapsible tire shipping container.

Singapore – CEVA Logistics and Goodpack, which operates the world’s largest fleet of Intermediate Bulk Containers (IBC), have celebrated the official launch of Tyrecube. Tyrecube is a patented collapsible and stackable container, providing an innovative method of moving tires worldwide.

Major automotive companies were invited to witness Tyrecube’s Innovation and Customer Experience Centre at parent company Goodpack’s Innovation Lab. The launch allowed guests to inspect and understand Tyrecube’s capabilities in automation and digitization across the tire supply chain.

They were able to see how it can help them achieve efficiency gains in plants and distribution centres with superior track and trace capabilities.  At the same time it can provide flexible distribution solutions with lesser lead times and show how to lower CO2 emissions in the tire supply chain.

“The trend in the tire industry is more and more towards automated systems. Digitization of the supply chain is the future and Tyrecube initiatives are focused on addressing this fact,” said Madhubhaskar Thirkode, director global tire sub-sector at CEVA Logistics.

“Warehousing and distribution solutions of the future have to be more efficient and help customers better sell their products. Such efficient distribution solutions are achieved with Tyrecube which can be applied right from the production line all the way to the end customer.”

“As a trusted supply chain solutions partner, Goodpack is continuously innovating and evolving to serve the needs of the supply chain of the future,” said  Michael Liew, deputy CEO of Goodpack.

“What CEVA Logistics and Goodpack have put together will be a revolutionary solution for the finished tire industry. The industry has been operating the same way for decades, it is not sustainable given today’s challenges such as blue collar worker dependency, reduction of carbon footprint, and lack of traceability. We believe Tyrecube is the answer to achieving efficiency and productivity gain in the industry. We are happy to host the Tyrecube team in our new Goodpack Global Lab. ‘Seeing is believing’ and watching the ideas come alive at the lab is amazing. ”