Inside Logistics

Real men drive pink

Pink forklifts raise awareness of male breast cancer


December 31, 2010
by MM&D staff

HOUSTON, TEX: Mitsubishi Forklift Trucks of Houston has launched a campaign called Real Men Drive Pink to raise awareness of male breast cancer. Through the project, the company has built pink electric forklifts to raise funds to support breast cancer research.

Golden Town International, a restaurant furnishings designer and distributor to Asian restaurants, bought the pink forklift to use in their Houston, Texas warehouse. Proceeds from the sale—totaling $4,500—were donated to the US-based Susan G. Komen for the Cure and the National Philanthropic Trust Breast Cancer Fund.

Mitsubishi Forklift Trucks of Houston is the factory dealership owned by Mitsubishi Caterpillar Forklift America Inc (MCFA).

Photo by: MCFA